Online House Hunting

How do I create a paradigm shift?

I have recently finished development of the Owners Selling Network. ( http://www.ownerssellingnetwork.com... ) The network includes over twenty websites devoted to promoting everything from Owners Selling Cars to Owners Selling Real Estate. We are doing quite well on the search engines, but I feel if we can create a paradigm shift where people think of the term 'Owners Selling Airplanes' before they think of Airplanes For Sale By Owner' we will have a far better shot at being successful in this enterprise. I have added the term to Wikipedia's entry for 'For Sale By Owner' while adhering to their rules of not using their service for advertising purposes... But I am having trouble thinking of other ways to get the 'Owners Selling' term more recognized without spending a fortune in advertising. Any advice you could give would really be appreciated.

Public Comments

1. That's a tall order. "For Sale By Owner" is a part of most people's daily vernacular. You see those signs probably a dozen times a day without even really thinking about it. You're probably looking for more of a web-centric paradigm shift, which will conflict a little with the non-web sales practices. I'd say to just advertise as much as your budget will allow to get the phrase out there. I think the perfect example is Google. I used Yahoo for years before Google came along. Never once did I use the phrase "Yahoo it". However, Google came along and turned their business name into a verb, which is where I think they got a leg up on Yahoo and other search engines. Suddenly, people were telling you to Google your search, genius!! You need to use your business name as a verb to get people to make the connection. Example: Don't just put it up for sale, "ownersale it, at ownerselling.com". That way the name becomes more than just a business name, it becomes an action. Good luck!!